The Hollywood Sign Originally Read "HOLLYWOODLAND"
Looking at photos of the Hollywood Sign in its early years is a little like seeing the Statue of Liberty with a third arm, or the Golden Gate Bridge with a second deck. The sign has become such an effective icon of Los Angeles that we assume its present configuration must conform to its Platonic ideal.

But when those white, sans-serif block letters first rose from the face of Mount Lee in 1923, they were simply a real-estate advertisement, not a cultural symbol, and there were four more of them: L-A-N-D. The thirteen letters—illuminated at night by 4,000 incandescent bulbs—promoted…READ MORE